The Dos and Don’ts of Corporate Branding

If you are a business owner, you know the importance of corporate branding. Successful examples such as McDonald’s or Apple have taught us that powerful corporate branding helps create companies that are even more powerful. If you are looking to learn more about corporate branding, here is a list of dos and don’ts.

The Dos and Don’ts of Corporate Branding

Corporate Branding Dos

  • Do prioritize cultivating a corporate brand
  • Do create a brand based off of your unique skills, mission, and core values
  • Do get employee input and buy-in on your corporate branding
  • Do create a culture at your company that supports your brand
  • Do keep your branding consistent with all products, marketing and promotional materials
  • Do take your corporate branding to social media
  • Do consult with a professional if you do not employ a marketing and/or branding specialist

Corporate Branding Don’ts

  • Don’t underestimate the power of corporate branding
  • Don’t try to replicate other successful brands or mimic the same branding as your competitors
  • Don’t make it overly complicated, busy or big (the most successful brands keep it simple)
  • Don’t ignore what makes your company different, unique, and even a little quirky
  • Don’t let outside corporate branding professionals tell you who you are
  • Don’t let the wrong people (celebrities, executives, social media influencers) represent your brand

Here at Universal Sourcing Inc., we can help you market your corporate branding with a variety of different promotional products.  Give us a call today to learn more about what we can offer you and your business.