Here at Universal Sourcing Inc., we want to help you promote your business, and to do that, we offer a wide range of promotional items, including everything from the humble carpenter pencil to high-quality branded apparel. In this article, we will focus on promotional apparel and provide a few tips on how to get the best results from this marketing tool.
- Choose Your Messaging Carefully- When designing promotional apparel, it’s important to get the messaging right. Carefully consider where to place your logo, how large to make it, etc. In addition, you should think about what other imagery or messaging you want to include (if any), such as a promotional catchphrase or slogan.
- Consider What Type of Apparel – Another thing you should think about in order to get better results from your use of promotional apparel is what kind of apparel you should give out. T-shirts are a popular choice, as are caps, but we also offer things like golf shirts and sports bags. In addition, it’s a good idea to use high-quality materials in your promotional clothing items in order to avoid making your brand look cheap by association.
- Reward Your Ambassadors- A third way to get better results from your promotional apparel is to offer free items as a way to reward your brand ambassadors, such as your employees or loyal followers. This shows that you appreciate their promotion of your band, which motivates them to use or wear the branded item, which in turn promotes your business even more.