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How to Choose the Right Promotional Products

Our team at Universal Sourcing Inc. specializes in creating promotional products of all kinds to help you grow your business. We know from experience that not every type of product is right for every business, or for every event, and we can help you choose the best items to suit your business and brand as well as the event you will be distributing the items at. In this article, we will go over a few tips on how to select the right promotional products for your needs.

How to Choose the Right Promotional Products

  • Know Your Goal- Before you order promotional products, you should take the time to think about what you are hoping to achieve with them. In this promotional campaign, are you trying to increase your brand recognition in general? Attract new customers? Something else? Considering your objective in this way will help you make better choices when it comes time to pick out your promotional items.
  • Know Your Audience- Another way to make better choices when it comes to promotional products is to research your audience and learn what items they are most likely to use. For example, just about everyone will take a free pen, and branded flash drives are also a popular choice. Our team can offer advice on which types of items your target audience is most likely to appreciate so that you can get the best results from your selection.
  • Focus on Longevity- When choosing promotional products, you should aim to make these products a part of your customers’ everyday routines, if possible. The more someone uses a promotional item, the more likely others are to see it, increasing your brand exposure. The best ways to integrate your items into your customers’ lives in this way are to make the item wearable or useful in some way.