Trade shows are an excellent way to expand your market share and reach people who are truly interested in your industry. As people walk through the event, many are looking for the giveaways – both the ones they can freely take and those they enter into a drawing to win. Each type has its opportunity to build your business, if done properly.
Drawing Promotional Products
Doing a drawing is the best way to get leads that you can call upon later. You’ll find that these are more effective than cold calling, as they have already shown an interest. If you make your drawing slip with items of interest for them to note, your sales staff will have a better idea how to close a sale with them. Drawing promotional products should have a higher value. In addition to offering your product, consider apparel, such as jackets, shirts, sports bags and backpacks. These are perfect for multiple drawing winners, and you can also have one large item as a grand prize.
Promotional Products for Giveaways
Promotional products for giveaways should be lower cost so you can give them out more freely. You can put the lower-cost items, such as pencils, pens, erasers, bracelets, key holders, carabiners, and such out for passersby to grab. You can also have more unique items handy for giving to those who stopped to talk and filled out an entry in the drawing. Some of the hottest promotional products for 2018 tradeshow giveaways for this purpose are wireless earbuds, Bluetooth speakers, RETURNME recovery tags, cell phone wallets and cases, flashlights, and other phone accessories.
If you would like to learn more about promotional products for your 2018 tradeshows, give us a call at Universal Sourcing Inc. We have a wide variety of options with many under $1 each that can be personalized, so your name is remembered again and again after the tradeshow is just a memory.