Every business wants to become the one in their industry that always comes to mind. If you want to be that business, the use of branding and promotional products should be a part of your marketing efforts. When selecting items, consider those that will end up with the most number of eyes on them. A business card goes in a wallet or purse and is generally seen only by the recipient. Writing instruments sit on a desk or go in a drawer. However, backpacks and sports bags tend to get used by the recipient, making them two of the top branded products to consider.
- Backpacks – Backpacks aren’t just used by school-age children. If you go with a nice design and style, you’ll begin to see them all over town being used like a purse or briefcase. There are many occupations that lend themselves well to a more relaxed way to carry things from the office to home that make them ideal candidates for backpacks. Even if they do end up used by their children, they’ll still get seen.
- Sports Bags – Sports bags are similarly well-utilized as people carry around workout clothes for taking advantage of lunch breaks, carry lunch and other things to work, use as an overnight bag, or use for their carry-on bag when traveling.
Not only do you benefit from all the people who see your company’s name and message on the branded products, but it also helps keep your name in the recipient’s mind. They’ll think good thoughts of a company that gave them something so useful, too. If you would like to know more about branded products such as backpacks and sports bags, give us a call at Universal Sourcing Inc. We offer these and many other products that can help you raise awareness for your company and increase market share.