Sharing your brand is an essential part of brand awareness. You want to make sure you can share your logo far and wide in order to attract customers to your business. There are many strategies you can use to spread awareness of your brand. One fun way to share your brand is through branded clothing.
Like all branding best practices, it is important to take care to choose the right elements to display your brand. Here are three of our top tips to make sure you maintain your branded clothing up to your brand standards:
- Stay in Line with Brand “Personality”: Be sure to choose items that are consistent with your brand’s look and feel. For example, a children’s play centre should not order adult-sized clothing for a giveaway. That doesn’t make sense! An outdoor blanket or baseball cap for children’s sporting events makes much more sense.
- Go Beyond the Logo: It is vital to include your logo on the branded item. However, it may be a good idea to include other images, too. People will be attracted to something beautiful or interesting even more than just a logo. Be creative within your brand parameters.
- Carefully Match Colours: Choose items in colours that match your branding colours as closely as possible. Also make sure to choose colours that will provide a nice contrast of colours with your logo so it is easy to read. For example, a white logo will look great paired with a navy blue background. However, a black logo with a navy background would be very difficult to read!
Need help choosing branded clothing for your business? Contact us today to learn about great options for branded clothing that your customers will love!